China International Sporting Goods Expo

China International Sports Goods Expo (hereinafter referred to as "China Sports Expo") was founded in 1993 Show) is hosted by China Sporting Goods Industry Federation, China Sports Federation (Beijing) Sports Industry Development Co., Ltd., China Sports Federation (Hainan) Sports Technology Industry Development Co., Ltd., and hosted by China Sports Federation (Hainan) Sports Technology Industry Development Co., Ltd. It is the largest and most authoritative comprehensive sporting goods exhibition in the Asia-Pacific region. It is an important window for Chinese sports brands to show their strength to the world and a shortcut for global sports brands to enter the Chinese market. The platform of China Sports Expo brings together sporting goods, sports marketing resources, sports culture and technology and other industry trend content. It is an important platform for sporting goods companies to carry out brand promotion and channel expansion in China and around the world.

The 43rd China International Sporting Goods Expo will be held at the Xiamen International Convention and Exhibition Center from May 21st to 24th, 2026. The organizer will further promote the professionalization and internationalization of exhibition content based on global sporting goods market trends and industry characteristics, and pay more attention to exhibitors and exhibitors. Based on the trade needs of professional visitors and buyers at home and abroad, scene-based display formats are created around the characteristics of products and services. The exhibition area planning and exhibition category classification are more in line with the market, making China Sports Expo truly a unique international supply and demand docking trade platform and an industry exchange platform for cutting-edge technology trends in the field of sporting goods in the Asia-Pacific region.